Discovering the New Saudi Arabia: A Woman's Journey Through Change and Tradition

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Mar 11, 2025 By Christopher Harris

Saudi Arabia, a land steeped in history and tradition, has long been a destination shrouded in mystery for many international travelers, especially women. Known for its conservative culture and strict social norms, the Kingdom has traditionally been challenging to access for outsiders. However, recent reforms have begun to peel back these layers, revealing a country on the brink of transformation—one that is increasingly welcoming to female travelers and offering unparalleled opportunities to explore its rich heritage and natural beauty.

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Breaking Barriers: The New Saudi Arabia


For decades, Saudi Arabia was virtually inaccessible to women traveling alone. The need for a male companion and strict dress codes made solo travel for women nearly impossible. However, the winds of change have swept through the Kingdom in recent years. The introduction of e-visas for international travelers, including solo female visitors, has opened the doors to a world previously closed off. The lifting of the ban on women driving in June 2018 was another monumental step, symbolizing a broader shift towards empowering women and embracing modernity.


Living in Qatar for the past three years, I have had the unique opportunity to witness these changes firsthand. Each time I crossed the border into Saudi Arabia, I saw a palpable shift in the behavior and attitudes of women. They are becoming freer, more independent, and increasingly visible in public life. This transformation is not just cosmetic; it reflects a deeper cultural evolution that is making the Kingdom more accessible and welcoming to female travelers.


A Country of Hidden Gems


Saudi Arabia is a land of stunning natural beauty and historical marvels. From the UNESCO World Heritage site of Hegra, with its ancient rock-cut tombs, to the vibrant old town of Jeddah and the world's largest oasis at Al-Ahsa, the country offers a wealth of experiences that are still relatively untouched by mass tourism. This makes it an ideal destination for those seeking authentic, off-the-beaten-path adventures.


One of the most striking aspects of traveling in Saudi Arabia is the warmth and hospitality of its people. Despite any preconceived notions about the country's politics or social norms, the locals are incredibly welcoming and curious about visitors. Their openness and friendliness serve as a powerful reminder that, at its core, travel is about connecting with people and experiencing different cultures.


Practical Tips for Female Travelers


While Saudi Arabia is becoming more accessible, it is still important for female travelers to be mindful of local customs and traditions. Dressing modestly is a key aspect of respecting the local culture. This means covering shoulders and wearing shorts or skirts that reach below the knee. Unlike in some other Gulf countries, women in Saudi Arabia are not required to cover their hair, but modesty remains a guiding principle.


Paula Jensch, a German event planner living in Qatar, experienced this firsthand during her visit to Riyadh in 2024. She found herself packing more thoughtfully, ensuring her clothing was neither too tight nor revealing. "Foreigners wearing abayas [all-encompassing robes] is culturally appropriate," she notes, though she was also advised that wearing them could inadvertently hinder local women's efforts to break free from traditional norms. "So, while I did pack abayas, I barely ever used them," she says.


When visiting religious sites, such as mosques, women are asked to cover their hair and remove their shoes. In larger cities like Riyadh and Jeddah, where people are more accustomed to international influences, these guidelines are generally sufficient. However, in more rural areas, dressing more conservatively can enhance the travel experience and ensure a smoother interaction with locals.


Navigating the Roads and Cities


One of the best ways to explore Saudi Arabia is by road trip. Since women have been permitted to drive, the infrastructure has improved significantly, with long, straight roads, regular service stops, and clear signage in both Arabic and English. However, city driving can be more challenging, with local drivers often ignoring traffic rules and creating a chaotic environment. For those who prefer not to drive, Ubers are widely available, though caution is advised due to occasional issues with driver ratings and vehicle conditions. Alternatively, travelers can hire private, English-speaking drivers or join guided tours for a more comfortable experience.


Safety and Respect


Female travelers are generally treated with respect in Saudi Arabia. While the US State Department issues warnings about traveling to the southern borders due to the conflict with Yemen, other regions are relatively safe. Visitors should remain vigilant, especially when traveling solo, and be mindful of their surroundings, as they would in any major city.


Nicole Brewer, an English language teacher and content creator, visited Jeddah and AlUla with a female friend in 2023. "We both felt safe there," she says. "People were welcoming to us, and we didn't encounter any issues or problems. I would travel to Saudi again and wouldn't have a problem going solo next time."


Embracing the Future


One of the most significant changes in Saudi Arabia is the increasing presence of women in public-facing roles. Travelers can now find female tour guides, drivers, and even scuba diving instructors. For those who prefer women-only experiences, many tour operators offer tailored tours led by female guides. Nourah Bassam Al-Meaiweed, a female tour guide for Fokharia Luxury Tours, emphasizes the importance of providing exceptional experiences for women. "Our team includes highly qualified female tour guides who ensure safe, enjoyable, and tailored tours for female travelers," she says.


A New Era of Exploration


Saudi Arabia is undergoing a remarkable transformation, one that is making it more accessible and welcoming to female travelers. From the stunning landscapes and historical sites to the warm hospitality of its people, the Kingdom offers a unique and enriching travel experience. While it is essential to respect local customs and traditions, the recent reforms have made it easier than ever for women to explore this fascinating country.


Whether traveling alone or in a group, by road or on a guided tour, Saudi Arabia is as safe and welcoming as any other destination. "Traveling to the region isn't as scary as some seem to think," says Brewer. "As long as you are respectful to people and the culture, you will be fine."


For women seeking adventure, history, and a genuine connection with a culture in transition, Saudi Arabia is a destination that should be on everyone's travel list.



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